# LoadLogo vs Brandfetch

> LoadLogo provides a simpler, faster alternative to Brandfetch with URL-based API access, global edge delivery, and a generous free tier without requiring an SDK.

## Feature Comparison

| Feature | LoadLogo | Brandfetch |
|---------|----------|------------|
| Free tier | 1,000 req/day | 10 req/day |
| API access | URL-based (no SDK) | SDK required |
| No API key (free) | Yes | No |
| Domain logo lookup | Yes | Yes |
| Brand colors | Yes | Yes |
| AI style variants | Yes (6 styles) | No |
| Stock ticker logos | Yes | No |
| Crypto logos | Yes (20,000+) | No |
| Social links | Yes | Yes |
| CDN delivery | 300+ edge locations | API-only |
| Monogram fallbacks | Yes | No |
| Brand search | Yes | Yes |
| Format options | SVG/PNG/WebP/AVIF/JPG | SVG/PNG |

## Advantages

- **Simpler API** — URL-based, no SDK to install or maintain
- **100x free tier** — 1,000 vs 10 requests per day
- **Faster delivery** — Edge-cached logos vs API-only access
- **AI style variants** — 6 AI-powered visual transformations
- **Stock & crypto included** — Not available in Brandfetch
- **No vendor lock-in** — Standard HTTP image URLs work everywhere

## Migration Steps

1. Identify Brandfetch SDK usage in your codebase
2. Replace SDK calls with `img.loadlogo.com/{domain}` image URLs
3. Replace brand data calls with `api.loadlogo.com/describe/{domain}`
4. Remove Brandfetch SDK dependency
5. Test brand data mapping (colors, social links, fonts)